
The course is designed to provide practical guidance and strategies for crafting professional emails that convey the intended message clearly and professionally.
Key topics covered in the course include:
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Email Etiquette and Tone: Participants learn about the appropriate tone and language to use in various professional email scenarios. This includes understanding when to be formal or informal, and how to strike the right balance.
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Structuring Emails: The course covers the essential components of a well-structured email, such as the subject line, salutation, body, and closing. Participants learn how to organize information logically and concisely.
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Clarity and Conciseness: Emphasis is placed on writing emails that are concise and easy to understand. Participants learn techniques to avoid unnecessary jargon and overly complex language.
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Effective Subject Lines: The importance of crafting clear and engaging subject lines is discussed. Participants learn how to create subject lines that grab the reader's attention and provide a preview of the email's content.
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Grammar and Proofreading: The course addresses common grammar and punctuation errors that can affect the professionalism of an email. Participants are encouraged to proofread their emails before sending them.
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Responding to Emails: Strategies for responding to different types of emails are explored, including acknowledging receipt, providing information, and handling requests.
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Cultural Considerations: The course touches on the cultural aspects of email communication, helping participants understand how different cultures may interpret messages and greetings.
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Politeness and Diplomacy: Participants learn how to convey their points politely, even when discussing potentially sensitive or difficult topics.
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Formatting and Visual Appeal: The course covers basic formatting techniques to improve the visual appeal of emails, such as using bullet points, headings, and appropriate font styles.
Throughout the course, participants engage in practical exercises and assignments that involve writing and editing emails based on real-world scenarios. By the end of the course, participants should have a better understanding of how to create professional emails that effectively convey their messages, maintain a positive impression, and achieve their communication goals.
Course Content:
This is a course to help you write effective business emails in English. This course is unique because each module will provide tips on writing more professional emails as well as lessons to improve your overall English writing skills. Therefore, you will improve your grammar and vocabulary skills for email writing and also improve your cross cultural knowledge to make you more powerful and successful in your business communication. You will look at different email formats to analyze tone, formality levels, and various organizational styles. You will be able to improve your emails of introduction, announcements, requests and emails that apologize or revise a request. In this course you will write and revise 4–5 emails, complete several comprehension quizzes and review the emails of other participants.
The course Write Professional Emails in English by Gerry Landers on Coursera is divided into 5 modules. Here is a detailed breakdown of the modules:
Module 1: Get to Know Basic Email Writing Structures
1) Understand basic professional email structures in English. 2) Identify key things to do and things to avoid. 3) Learn how to do basic editing of punctuation and capitalization.
What's included
5 videos 4 readings 3 quizzes
5 videos
Total 24 minutes- Introduction to CoursePreview module 1 minute
- DOs and DON'Ts in Professional Email 7 minutes
- Organization, Style & Editing Basics 6 minutes
- Common Errors in Punctuation 5 minutes
- Common Errors in Capitalization 2 minutes
4 readings
Total 40 minutes- Consent Form 10 minutes
- Write a Practice Email 10 minutes
- Additional Resources 10 minutes
- Get More from The Georgia Tech Language Institute 10 minutes
3 quizzes
Total 90 minutes- Check Your Knowledge 30 minutes
- Check Your Knowledge 30 minutes
- Check Your Knowledge 30 minutes
Module 2: Let's Start Writing
1) Write more effective subject lines. 2) Understand the organization of email text. 3) Write better email text.
What's included
2 videos 1 reading 2 quizzes
2 videos
Total 12 minutes- Write Effective Subject LinesPreview module 6 minutes
- Write Well-organized Email Text 6 minutes
1 reading
Total 10 minutes- Additional Resources 10 minutes
2 quizzes
Total 60 minutes- Check Your Knowledge 30 minutes
- Check Your Knowledge 30 minutes
Module 3: Introduction and Announcement Emails
1) Analyze and identify the traits of introductions and announcement emails. 2) Learn and use key language for these types of emails to revise your first email.
What's included
2 videos 1 reading 2 quizzes
2 videos
Total 9 minutes- Overview of Introduction & Announcement EmailsPreview module 3 minutes
- Key Language for Writing These Types of Emails 6 minutes
1 reading
Total 10 minutes- Additional Resources 10 minutes
2 quizzes
Total 60 minutes- Check Your Knowledge 30 minutes
- Check Your Knowledge 30 minutes
Module 4: Request and Apology Emails
1) Analyze and identify the traits of request and apology emails. 2) Learn specific language associated with making request and apologies. 3) Practice focused key language.
What's included
2 videos 1 reading 2 quizzes
2 videos
Total 11 minutes- How to Write Request EmailsPreview module 6 minutes
- How to Write Apology Emails 5 minutes
1 reading
Total 20 minutes- Additional Resources 20 minutes
2 quizzes
Total 60 minutes- Check Your Knowledge 30 minutes
- Check Your Knowledge 30 minutes
Module 5: Culture Matters
1) Review cultural effects on all your email writing. 2) Learn how to distinguish different ways people communicate and how to apply these differences to email writing.
What's included
2 videos 2 readings 2 quizzes
2 videos
Total 12 minutes- High/Low Context CommunicationPreview module 7 minutes
- Age & Gender Considerations 5 minutes
2 readings
Total 30 minutes- Additional Resources 20 minutes
- Where to go from here? 10 minutes
2 quizzes
Total 60 minutes- Test Your Knowledge: Correct These Emails 30 minutes
- Check Your Knowledge 30 minutes
Reviews:
As a former participant of the Write Professional Emails in English course by Gerry Landers on Coursera, I can confidently attest to the tremendous value and practicality this course offers. This course provided me with an invaluable toolkit for crafting professional and effective email communication in English. Here's my review of the course:
From the outset, Gerry Landers' expertise in the field of professional communication shone through. The course content was thoughtfully organized, starting with the fundamentals and progressively delving into more advanced topics. The lectures were engaging and well-paced, making it easy to grasp the nuances of email etiquette, language use, and structure.
One standout aspect was the emphasis on practical application. The course assignments were carefully designed to reflect real-world scenarios, enabling me to immediately put theory into practice. The feedback provided by the instructor and peers was instrumental in my growth as a proficient email communicator. It not only highlighted areas for improvement but also boosted my confidence in my strengths.
Gerry Landers' insights into cross-cultural communication were particularly enlightening. I gained a deeper understanding of tailoring my emails to different cultural norms, which is a skill I now find indispensable in my professional interactions.
What truly sets this course apart is its relevance. The skills acquired are not confined to the course environment; they have had a lasting impact on my day-to-day work. Crafting subject lines that grab attention, using appropriate tones, and structuring emails for clarity - all these skills have enhanced my communication and contributed to better outcomes in my professional endeavors.
In retrospect, enrolling in this course was a pivotal decision for me. Gerry Landers' expertise, the interactive assignments, and the comprehensive resources provided have elevated my email writing skills to a level I didn't think possible. If you're seeking to excel in your professional email communication, I wholeheartedly recommend the Write Professional Emails in English course. It's an investment that continues to yield dividends in my career journey.
What you'll learn:
After completing the Write Professional Emails in English course by Gerry Landers on Coursera, learners will develop and enhance several key skills in English email writing. Here are some of the skills they can achieve:
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Professional Email Writing Skills: Participants will learn how to write emails professionally, showcasing confidence and understanding of workplace communication.
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Email Structure Proficiency: They will grasp how to organize the key components within an email to convey messages clearly and effectively.
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Engaging Subject Line Crafting: Learners will acquire the ability to create compelling email subject lines that attract readers and succinctly summarize email content.
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Polite and Appropriate Language Use: They will understand how to use courteous, respectful, and fitting language in various contexts.
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Contextual Email Handling Skills: Participants will become adept at responding to and managing different types of emails, including fulfilling requests, providing information, and resolving issues.
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Concise and Clear Writing Skills: They will learn to write concisely, avoiding complex language and delivering messages with clarity.
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Cultural Awareness in Email Communication: Learners will gain an appreciation for the significance of cultural factors in email writing and response, facilitating effective cross-cultural interaction.
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Spelling and Grammar Correction Skills: They will improve their abilities to rectify spelling and grammar errors, resulting in emails that are not only professional but also linguistically accurate.
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Tactful Problem Handling: Participants will be skilled in expressing opinions and addressing issues diplomatically and respectfully, maintaining professionalism.
In conclusion, after this course, participants will be equipped to compose professional emails in English, thereby making a positive impact in the workplace and engaging in effective communication with colleagues and partners.
Author:
Description of Gerry Landers:
Gerry Landers is a distinguished expert in the field of professional communication and language education. With a wealth of experience and a proven track record, he has established himself as a prominent figure in guiding individuals towards effective and polished communication, particularly in the realm of business correspondence.
Gerry Landers is widely recognized for his contributions as an educator, author, and consultant. His expertise spans across various areas, including English language instruction, corporate communication, and writing proficiency. He possesses a deep understanding of the nuances of language, enabling him to impart practical knowledge and strategies that empower learners to excel in their communication endeavors.
Professional Expertise:
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Language Education: Gerry Landers has a strong foundation in language education, enabling him to unravel the complexities of effective communication. His pedagogical approach emphasizes clarity, precision, and cultural sensitivity in language use.
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Business Communication: With a focus on professional correspondence, Gerry Landers offers insights into the intricacies of business communication. His guidance extends to crafting compelling emails, ensuring appropriate tone, and navigating various communication scenarios within corporate settings.
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Writing Proficiency: Gerry Landers is an authority on writing proficiency, providing learners with the tools needed to convey their thoughts succinctly and persuasively. His expertise encompasses grammar, syntax, and structure, enhancing the overall quality of written communication.
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Cross-Cultural Communication: Recognizing the significance of cross-cultural communication, Gerry Landers imparts valuable lessons on adapting communication styles to diverse cultural contexts. This skill is crucial in a globalized world where effective interactions transcend geographical boundaries.
Gerry Landers' professional competence is further accentuated by his contributions to educational platforms like Coursera. His course Write Professional Emails in English exemplifies his ability to distill complex concepts into practical, actionable insights that learners can readily apply.
In essence, Gerry Landers' profound knowledge, extensive experience, and dedication to enhancing communication skills make him a reputable and influential figure in the realm of professional communication education. Learners engaging with his expertise are likely to benefit significantly and elevate their communication prowess to new heights.
Requirements:
The course Write Professional Emails in English authored by Gerry Landers, encompasses a range of requirements aimed at enhancing participants' proficiency in composing effective and polished email communication in the English language. Some of the key requirements of the course include:
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Fluency in English: Participants should have a solid grasp of the English language, including vocabulary, grammar, and syntax, to effectively engage with the course materials and assignments.
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Basic Email Knowledge: A foundational understanding of email communication is essential, including familiarity with common email components like subject lines, salutations, and closings.
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Access to a Computer and Internet: Since the course is likely to be delivered online, participants should have access to a computer or device with a stable internet connection to access course content, lectures, and resources.
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Desire to Enhance Email Writing Skills: Enthusiasm and commitment to improving email writing skills are vital to fully benefit from the course. Participants should be motivated to refine their communication abilities.
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Openness to Feedback: Participants should be receptive to receiving constructive feedback on their writing. This is crucial for growth and improvement throughout the course.
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Willingness to Practice: Effective communication skills are honed through practice. Participants should be willing to engage in practical exercises and assignments to apply the concepts learned in the course.
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Time Commitment: Dedication to allocating sufficient time for studying and completing course activities is important for achieving the desired outcomes. The course duration and workload should be taken into consideration.
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Cultural Awareness: An openness to understanding and incorporating cultural nuances in communication is valuable, as the course may cover cross-cultural aspects of email writing.
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Ability to Self-Motivate: As online learning often requires self-discipline, participants should possess the ability to stay motivated and stay on track with the course schedule.
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Interest in Professional Development: Individuals seeking to enhance their professional communication skills, particularly in the context of email correspondence, are the ideal audience for this course.
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