The course covers a wide range of topics, including social media strategy, content creation, community management, analytics, and advertising.
Throughout the course, learners will be introduced to various social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn, and will learn how to create and manage accounts on each platform. They will also explore how to develop a social media strategy and create content that aligns with business objectives and resonates with target audiences.
In addition, learners will learn how to manage online communities, respond to customer inquiries and feedback, and leverage analytics tools to measure social media performance and optimize content.
The course also covers advertising on social media platforms, including how to create effective ads, target specific audiences, and measure the success of campaigns.
By the end of the course, learners will have a solid understanding of social media management best practices and will be able to apply their knowledge to help businesses and organizations achieve their marketing and communication goals on social media.
This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project.
By the end of this course, you will be able to:
• Establish and manage a social media presence
• Create a Facebook business page and an Instagram account for business
• Understand how and why to create content for social media
• Create a brand, tone, and voice for a social media presence
• Manage a content calendar for your social media presence
• Evaluate the performance of your content on social media and to iterate and optimize the performance
• Create a content calendar for your social media presence
• Manage social media content using real world data
This course is intended for people who want to learn how to create and manage a business presence on social media, including creating content, interacting and engaging with customers on social media and evaluating the results of different posts.
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners already completed course 1 (Introduction to Social Media Marketing) in this program.
The Social Media Management course by Anke Audenaert on Coursera consists of 4 weeks. Here is a breakdown of the course content:
Week 1: Establish Your Presence
15 videos (Total 74 min), 7 readings, 3 quizzes
Introduction to the Facebook Social Media Marketing Professional Certificate 6m
Social Media Management Overview 2m
Introduction to Anke Audenaert 2m
Careers in Digital Marketing 5m
Establish Your Presence Overview 45s
Steps to Set Up a Social Media Presence 6m
Establishing a Presence on Facebook 3m
Establishing a Presence on Instagram 3m
What Is a Brand and Why You Need One 11m
The EPIC Brand Framework 6m
Brand: Existence 5m
Brand: Purpose 5m
Brand: Identity 7m
Brand: Connection 7m
Establish Your Presence Conclusion 36s
Social Media Management Syllabus 10m
How to Be Successful in This Course 10m
Professional Certificate Job Search Resources Overview 10m
User Interface Note: Professional Certificate Content 10m
Community Guidelines 10m
Create a Social Media Presence for Your Business 10m
Building a Brand Framework 10m
Establish Your Social Media Presence Practice Quiz 15m
Establish Your Presence Quiz 10m
Week 2: Social Media Content
11 videos (Total 60 min), 1 reading, 3 quizzes
Social Media Content Overview 42s
The Role of Content in Social Media 5m
Anatomy of a Social Media Post 5m
Anatomy of a Facebook Post 6m
Anatomy of an Instagram Post 6m
The Role of Text in Posts 7m
The Role of Images in Posts 6m
The Role of Video in Posts 7m
Creating a Post on Facebook 6m
Creating a Post on Instagram 6m
Social Media Content Conclusion 37s
Creating Compelling Social Media Content 10m
Social Media Content Building Blocks Practice Quiz 30m
Social Media Content Quiz 10m
Week 3: Social Media Content Management
14 videos (Total 91 min), 3 readings, 3 quizzes
Social Media Content Management Overview 44s
Identify What to Post 8m
Topics to Post About 14m
Using Storyboards to Plan Your Content 3m
Creating a Storyboard 5m
What Makes Content Viral? 6m
Using a Content Calendar 6m
Creating a Content Calendar 9m
Repurposing Content8mAuditing Content 7m
Building a Following on Social Media 5m
Interacting and Moderating on Social Media 5m
Managing Your Social Media Presence 8m
Social Media Content Management Conclusion 44s
Facebook Page Roles and Permissions 10m
Manage and Moderate Your Online Presence 10m
Three-Month Content Calendar Template 10m
Manage Your Content Calendar Practice Quiz 10m
Social Media Content Management Quiz 10m
Week 5: Evaluate Your Efforts
7 videos (Total 40 min), 1 reading, 2 quizzes
Evaluate Your Efforts Overview 53s
Measure What Matters 13m
Facebook Page Insights 9m
Instagram Insights 8m
Iterating on Your Content Calendar 5m
Evaluate Your Efforts Conclusion 30s
How to Uncover Job Opportunities 10m
Evaluate Data for Your Posts Practice Quiz 1m
Evaluate Your Efforts Quiz 30m
As a former student of the Social Media Management course by Anke Audenaert on Coursera, I found the course to be an exceptional learning experience. The course covered all aspects of social media management in a comprehensive and practical manner, and the instructor, Anke Audenaert, provided useful feedback and guidance throughout the course.
The course started with an overview of social media marketing and the role it plays in the digital marketing landscape. It then covered topics such as developing a social media strategy, creating engaging content, measuring performance, and advertising on social media platforms. The course material was presented in an engaging and straightforward manner, and the practical assignments were relevant and challenging.
One of the things that stood out to me was the instructor's expertise and enthusiasm for the subject matter. Anke Audenaert's teaching style was engaging and easy to follow, and she provided numerous examples and case studies to illustrate the concepts presented in the course. Her feedback on assignments was thoughtful and insightful, and she was always available to answer questions and provide guidance.
The course's community of learners was also a highlight. The discussion forums were an excellent way to connect with other learners from around the world, share insights and ideas, and ask questions. The peer review process for assignments was a valuable way to receive feedback and improve one's work.
Overall, I would highly recommend this course to anyone looking to improve their social media management skills. The course content is comprehensive, the instructor is knowledgeable and engaging, and the community of learners is supportive and helpful. Anke Audenaert's Social Media Management course is an excellent investment for anyone looking to take their social media marketing skills to the next level.
At the time, the course has an average rating of 4.9 out of 5 stars based on over 3,835 ratings.
What you'll learn:
After completing the Social Media Management course by Anke Audenaert on Coursera, learners can expect to gain a number of skills related to social media management and marketing. These skills include:
Social media strategy development: Learners will be able to identify and set clear social media objectives, define target audiences, and choose the appropriate social media platforms to reach those audiences. They will learn how to create a content calendar, set up a social media schedule, and establish key performance indicators (KPIs) to measure success.
Content creation: Learners will understand how to create engaging content that resonates with target audiences across various social media platforms. They will learn how to develop a content strategy, write compelling copy, and create eye-catching visuals such as images and videos. They will also learn how to tailor content for different platforms and audiences.
Community management: Learners will learn how to build and manage online communities, respond to customer inquiries and feedback, and foster engagement among followers. They will understand the importance of reputation management and crisis communication, and learn how to handle negative comments or reviews.
Analytics: Learners will gain a deep understanding of social media analytics and be able to use various tools to measure social media performance and optimize content. They will learn how to track KPIs, analyze engagement rates, monitor follower growth, and use data to inform future social media strategies.
Advertising: Learners will understand how to create effective ads, target specific audiences, and measure the success of campaigns on various social media platforms. They will learn how to set up advertising accounts, choose the appropriate ad formats, and develop ad creatives that align with business objectives.
Overall, learners who complete this course will have a solid foundation in social media management best practices and be equipped with the skills needed to manage social media accounts for businesses or organizations. They will also understand how to use social media to drive engagement, reach target audiences, and achieve marketing and communication goals.
Anke Audenaert is a highly experienced digital marketing professional and the author of the Social Media Management course on Coursera. She has over 15 years of experience in the field of digital marketing and has worked with numerous companies and organizations to develop and implement effective digital marketing strategies.
Anke has a strong background in social media management and has worked with a variety of social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and YouTube. She has a deep understanding of how these platforms work and how to use them effectively for business purposes.
In addition to her expertise in social media management, Anke is also skilled in content marketing, search engine optimization (SEO), email marketing, and web analytics. She is a certified Google Analytics and Google Ads professional and has a strong understanding of how to use data to optimize digital marketing campaigns.
Anke is also a skilled educator and has developed and taught numerous digital marketing courses for organizations such as Google, LinkedIn, and Facebook. Her courses are known for being informative, engaging, and practical, providing students with the skills they need to succeed in the digital marketing field.
Overall, Anke Audenaert is a highly skilled and experienced digital marketing professional with a deep understanding of social media management and a variety of other digital marketing skills.
The requirements for the Social Media Management course by Anke Audenaert on Coursera are as follows:
Basic computer skills: Learners should have basic computer skills, including the ability to use a web browser, navigate the internet, and use common applications such as Microsoft Office or Google Drive.
Familiarity with social media platforms: Learners should be familiar with the major social media platforms such as Facebook, Twitter, LinkedIn, and Instagram, and understand how they work.
English proficiency: The course is conducted in English, so learners should be able to read, write, and speak English at an intermediate level or higher.
Access to a computer and internet connection: Learners will need access to a computer or mobile device with a reliable internet connection to access the course materials and complete assignments and quizzes.
Willingness to learn: Learners should be motivated to learn about social media management and marketing and be willing to put in the time and effort required to complete the course. They should be open to receiving feedback and willing to incorporate it into their work.
Basic marketing knowledge: While not required, some basic knowledge of marketing concepts such as target audience, branding, and messaging will be helpful in understanding the course content.
Overall, the requirements for the Social Media Management course are fairly basic, but learners who come into the course with some prior knowledge of social media and marketing concepts will likely find it easier to understand and apply the concepts taught in the course.