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The course is divided into 5 modules that cover topics such as identifying your target market, creating a business plan, setting your rates, managing your finances, and marketing your services effectively.
In the first module, students learn how to define their target market and identify the types of services they want to offer. The second module covers the process of creating a business plan, including developing a mission statement, setting goals, and defining a unique selling proposition. The third module focuses on setting rates and managing finances, while the fourth module delves into effective marketing strategies, such as creating a website, networking, and using social media to promote your services.
Throughout the course, students are encouraged to engage in self-reflection and to develop their own unique freelancing business model that aligns with their skills, interests, and goals. By the end of the course, students will have a comprehensive understanding of what it takes to start and run a successful freelancing business, as well as the confidence and tools they need to turn their dreams into a reality.
The Plan a Successful Freelancing Business course on Coursera, created by Tatiana Mulry, consists of 5 modules and a total of 30 lectures. The modules are:
Module 1: Course & Specialization Overview (1 video + 6 readings)
This Specialization helps you improve your professional skills as a freelancer, solopreneur, or new business owner. Each course focuses on a new set of skills that build upon previous courses' learnings to strengthen your understanding of the fundamentals of designing and running a freelancing business. Course 1 is all about planning - we will explore your interests, skills, and talents in the context of market conditions and customer needs to design a valuable service offering.
1 videoTotal 1 minute
- Course Introduction Preview module 1 minute
6 readingsTotal 30 minutes
- Specialization Overview 5 minutes
- About CalArts and Extended Studies 5 minutes
- Instructor Presence and Staff Support 5 minutes
- Academic Integrity 5 minutes
- Forum Guidelines 5 minutes
- Requesting Peer Reviews 5 minutes
Module 2: Getting Started with Freelancing (8 video + 1 quiz)
Let's dive into the fundamentals of freelancing as career option, meet some successful entrepreneurs who started freelancing businesses, and examine whether or not freelancing is a fit for your goals.
8 videosTotal 62 minutes
- Getting Started with Freelancing Preview module 11 minutes
- Get acquainted with our freelancers 0 minutes
- Introducing Rajib Karmakar 4 minutes
- Introducing Nick Rodrigues 14 minutes
- Introducing Socks Whitmore 5 minutes
- Building a Freelancer Mindset 12 minutes
- Freelancer Career Spectrum 9 minutes
- Nick on feeling pressure to get a steady job 5 minutes
1 quizTotal 5 minutes
- Are you a freelancer? 5 minutes
Module 3: Designing Your Dream Business (9 videos + 2 readings)
Multi-talented people often want to "boil the ocean" or take on too much when they start freelancing. In this module, you'll consider different freelancing directions and decide which is the best fit for your goals. Let's create a motivating vision of your dream business!
9 videosTotal 37 minutes
- Generalization vs. Specialization Preview module 2 minutes
- Socks on finding your specific community 2 minutes
- So Many Possibilities 6 minutes
- Rajib on realizing your strengths 2 minutes
- Your Business is Your Legacy 8 minutes
- Nick on gaining skills to get into his field 2 minutes
- What if I Fail? 8 minutes
- Rajib on the benefits of running a business 2 minutes
- Nick on working for one's self 1 minute
2 readingsTotal 15 minutes
- Finding freelancing jobs 5 minutes
- Types of Freelancing Work 10 minutes
Module 4: Develop Your Service in Four Steps (6 videos + 4 readings)
Now that you have taken a personal assessment of your interests, and have a vision for your freelancing business, it is time to design the details that will make your service offerings attractive to customers.
6 videosTotal 38 minutes
- Developing a Freelancing ServicePreview module 1 minute
- Find a Problem with a Hungry Audience 11 minutes
- Understanding and Sizing Your Market 8 minutes
- Spy on the Competition 6 minutes
- Design Your Solution 7 minutes
- Nick on the vision he has for his business 2 minutes
4 readingsTotal 91 minutes
- Research Your Ideal Customer 30 minutes
- Build Your Persona 30 minutes
- Market Sizing 30 minutes
- A look ahead... 1 minute
Module 5: What Goes Into a Solid Business Plan (6 videos + 6 readings)
Many businesses fail, partially because they fail to plan. In this module, you'll tackle the challenge of describing your business in a business plan and deepen your learning by critiquing your peers' business plans.
6 videosTotal 13 minutes
- Introduction to Business Plans Preview module 2 minutes
- Challenging Your Business Plan Assumptions 3 minutes
- Rajib on his business model 0 minutes
- Evaluating a Business Plan 3 minutes
- Giving Useful Feedback 1 minute
- Course Conclusion 1 minute
6 readingsTotal 102 minutes
- Continue Developing Your Service 1 minute
- Step 3 - Assess the Competition 30 minutes
- Step 4 - Design Your Solution 30 minutes
- Discover your customers 30 minutes
- Start Your Business Plan 10 minutes
- Next Steps 1 minute
As a student who has taken Plan a Successful Freelancing Business course by Tatiana Mulry on Coursera, I can say that this is an excellent course for anyone interested in starting a freelancing business. The course covers a wide range of topics, from developing a business plan to marketing your services, and provides practical advice and insights that can be applied immediately.
One of the strengths of this course is the expertise and experience of the instructor, Tatiana Mulry. She is a seasoned entrepreneur and business coach who brings a wealth of knowledge and insights to the course. Her teaching style is engaging, clear, and easy to follow, and she provides plenty of examples and case studies to illustrate the concepts being taught.
Another strength of the course is the interactive nature of the learning experience. The course includes a variety of activities, such as quizzes, assignments, and peer reviews, which help to reinforce the concepts being taught and provide opportunities for students to receive feedback on their work.
Overall, I highly recommend Plan a Successful Freelancing Business course by Tatiana Mulry on Coursera to anyone who is interested in starting a freelancing business or who wants to improve their skills as a freelancer. The course provides a comprehensive and practical guide to starting and growing a successful freelancing business, and the expertise of the instructor and the interactive learning experience make it a valuable investment of time and effort.
At the time, the course has an average rating of 4.8 out of 5 stars based on over 27 ratings.
What you'll learn:
After completing the Plan a Successful Freelancing Business course on Coursera, created by Tatiana Mulry, students will have gained the following skills:
- Identifying and defining their target market:
Through the course, students will learn how to identify their ideal clients by analyzing their needs, behaviors, and preferences. They will also learn how to define the services they want to offer to meet these needs, and how to evaluate their competition to create a unique selling proposition. By the end of the course, students will be able to clearly define their target market, their services, and their unique value proposition to attract clients effectively.
- Creating a business plan:
Students will learn how to develop a comprehensive business plan that covers all aspects of their freelancing business. They will learn how to create a mission statement that defines their business goals and values, set SMART goals that are specific, measurable, achievable, relevant, and time-bound. They will also learn how to define their brand identity, create a marketing plan, and develop an action plan to achieve their objectives. By the end of the course, students will have a clear roadmap for their freelancing business and a solid foundation for future growth.
- Setting rates and managing finances:
Students will learn how to determine pricing strategies based on their competition, market demand, and their own skills and experience. They will also learn how to track their costs, create a budget, manage cash flow, and choose payment methods that are secure and efficient. By the end of the course, students will have a good understanding of how to manage their finances effectively and ensure they are making a profit.
- Marketing their services effectively:
Students will learn how to create a website that showcases their skills and services, network effectively to find potential clients, use social media to promote their business, and develop marketing materials to attract clients. They will also learn how to leverage their existing network to find referrals and testimonials that can help grow their business. By the end of the course, students will have a solid understanding of how to market their services effectively and find new clients.
- Developing a personalized freelancing business model:
Throughout the course, students will engage in self-reflection and practical exercises to develop a personalized freelancing business model that aligns with their skills, interests, and goals. They will be able to identify their strengths, weaknesses, opportunities, and threats, and develop a plan that maximizes their strengths and mitigates their weaknesses. By the end of the course, students will have a personalized freelancing business plan that is tailored to their unique situation and set of circumstances.
Overall, students will gain a wide range of skills related to starting and running a successful freelancing business. They will have a solid foundation in business planning, marketing, and financial management, and a personalized roadmap for their freelancing journey.
Tatiana Mulry is a well-respected business consultant, entrepreneur, and educator who is known for her expertise in marketing, branding, and strategic planning. She has over 15 years of experience in the business world and has worked with a wide range of clients, from startups to established corporations.
Ms. Mulry is the founder and CEO of Gaffney Mulry Consulting, a consulting firm that provides branding, marketing, and strategic planning services to businesses. She is also the co-founder of FLOCK, a collaborative workspace and community for entrepreneurs in downtown San Diego.
In addition to her consulting work, Ms. Mulry is an accomplished educator who has taught courses on business strategy, marketing, and branding at the University of California San Diego, San Diego State University, and other institutions. She is also a frequent speaker at conferences and events, sharing her expertise on topics related to business growth and entrepreneurship.
Ms. Mulry holds a Bachelor of Arts in Communications from the University of California San Diego and a Master of Business Administration from San Diego State University. Her educational background, combined with her years of experience in the business world, make her a highly skilled and knowledgeable professional in the fields of branding, marketing, and strategic planning.
Overall, Tatiana Mulry is a respected business consultant and educator who brings a wealth of knowledge and experience to her work. Her expertise in branding, marketing, and strategic planning has helped many businesses achieve their goals and grow their brands.
The requirements for Plan a Successful Freelancing Business course by Tatiana Mulry on Coursera are:
A basic understanding of business principles and concepts: Students should have a foundational knowledge of business concepts such as marketing, accounting, and entrepreneurship.
Access to a computer or mobile device with an internet connection: To participate in the course, students need access to a device that can connect to the internet, such as a computer, tablet, or smartphone.
Proficiency in English language: The course is taught in English, so students should have a strong understanding of the English language to effectively engage with the course content.
Willingness to commit time and effort: The course is self-paced, but students should be willing to commit time and effort to complete the course and actively engage with the material.
A desire to learn about freelancing and starting a successful business in the gig economy: The course is designed for individuals who want to learn about the freelancing business and how to succeed in the gig economy. Students should have an interest in entrepreneurship and be motivated to learn and apply new knowledge and skills.
Overall, these requirements are designed to ensure that students have the foundational knowledge, resources, and motivation needed to fully engage with the course material and develop the skills and knowledge necessary to plan and launch a successful freelancing business.